Marketing Principles Plus AI

Marketing Principles Plus AI explores the evolution of marketing from ancient times to the modern era of algorithms, emphasizing how core principles like attention, trust, and storytelling adapt across technological eras. As AI advances, the book discusses both opportunities for predictive personalization and the potential risks to human curiosity and choice, advocating for ethical, transparent, and adaptable systems. The closing sections imagine a future where marketing becomes a meaningful, empathetic, and ethical practice within an AI-driven society. Overall, it highlights that the upcoming marketing revolution will prioritize ethics alongside technological innovation.