Demagogue for President

"Demagogue for President" by Jennifer Mercieca explores how Donald Trump's 2016 campaign, despite its seemingly simplistic rhetoric, employed sophisticated rhetorical strategies rooted in demagogic techniques to connect with a fractured American electorate. The book examines various rhetorical tactics used in his campaign, revealing how these methods influenced political discourse and appealed to different segments of the public. It offers an in-depth analysis of the campaign’s communication strategies and their impact on American political culture.