Blockbusters

In this insightful audiobook, Harvard Business School's Anita Elberse explores the strategies behind the success of leading entertainment companies, stars, and sports franchises, highlighting the importance of investing in blockbuster products. She examines how the pursuit of large-scale, high-cost projects and digital innovations shape the competitive landscape, offering an inside look at the high-stakes world of entertainment. Filled with real-world stories and expert analysis, it reveals key principles for understanding and navigating this dynamic industry.