Jimmy Carter and the Birth of the Marathon Media Campaign

Amber Roessner's Jimmy Carter and the Birth of the Marathon Media Campaign explores how the 1976 presidential election marked a shift toward personality-driven politics, with media strategies playing a crucial role in Carter's surprising victory. The book examines the evolving relationship between political image-craft, media coverage, and campaign success, offering insights into the publicity tactics that shaped Carter's public persona. It also investigates the experiences of journalists, public relations professionals, and advertisers involved in this transformative election.