Houston, We Have a Narrative

"Houston, We Have a Narrative" by Randy Olson explores how scientists can improve their storytelling by adopting simple narrative structures rooted in Hollywood's approach to drama. Olson introduces the ABT (And, But, Therefore) technique, which brings momentum, conflict, and resolution to scientific communication, making it more engaging and accessible. Drawing from his unique experience as both scientist and filmmaker, Olson demonstrates how mastering storytelling can transform the way science is understood and shared with audiences.