Pricing the Priceless

In Pricing the Priceless, environmental strategist and author Paula DiPerna explores innovative approaches to valuing natural assets and addressing today's pressing environmental challenges. Through real-world examples, she examines new financial tools and ideas that aim to better account for the environment’s true worth, revealing how shifting attitudes and intergenerational wealth are transforming investment trends. The book highlights the urgent need for rethinking economic measures and financial systems to better support sustainable solutions and inspire a reinvention of capitalism.