Inside the Competitor's Mindset

"Inside the Competitor’s Mindset" by John Horn offers businesses a systematic approach to understanding and predicting competitor behavior through cognitive empathy and strategic analysis. The book introduces key frameworks and innovative exercises like war games and premortems to gather forward-looking insights, helping leaders anticipate reactions and stay ahead in competitive markets. With practical guidance applicable across industries, it empowers organizations to develop their own competitive insight functions and act with confidence.