Who Does What by How Much?

This practical guide by the authors of Lean UX and Sense and Respond introduces Objectives and Key Results (OKRs) as a powerful goal-setting framework designed to keep customers at the heart of every team’s work. It emphasizes the importance of focusing on what truly drives value for customers and how adopting OKRs can lead to better alignment, clarity, and success across organizations. Filled with actionable insights, the book aims to help teams and individuals learn how to prioritize the right work, adapt their approaches, and achieve meaningful results in any industry.