The Human Sales Factor

"The Human Sales Factor" explores the art of connecting with people to influence and persuade, emphasizing that sales is fundamentally about moving others, not just products or services. Drawing on nearly thirty years of experience, bestselling author Lance Tyson shares a proven process that is accessible for both professionals and anyone looking to improve their ability to open doors and achieve their goals. The book underscores that crucial skills like persuasion and connection are vital across all industries, highlighting the enduring human element at the core of successful selling.