The Startup Lifecycle

The Startup Lifecycle offers entrepreneurs a practical, step-by-step guide to building and selling a successful startup, drawing on Gregory Shepard’s extensive industry experience and insights from real-world interviews. Covering seven key phases—from vision to exit—the book provides actionable strategies to navigate common challenges and improve the odds of long-term success. Additionally, it includes access to a digital startup platform with educational resources, investor connections, and more, empowering founders to turn their ideas into impactful, thriving businesses.