Emotional Design

In Emotional Design, cognitive scientist Don Norman explores how human psychology and emotions influence the effectiveness and appeal of products, emphasizing the importance of designing with users’ visceral, behavioral, and reflective responses in mind. Building on his earlier work, Norman demonstrates that successful human-centered design goes beyond functionality to create solutions that resonate emotionally and support personal expression. Covering a wide range of examples from roller coasters to smartphones, the book offers essential insights for anyone interested in making attractive, meaningful, and user-friendly designs.