Framers

"Framers" explores the power of mental models, or frames, as essential tools for understanding and navigating complex global challenges. Authored by Kenneth Cukier, Viktor Mayer-Schönberger, and Francis de Véricourt, the book highlights how mastering framing can influence decisions and outcomes across various issues—from pandemics to societal movements—particularly in an era increasingly shaped by algorithms and rapid change. Through compelling examples and research, it emphasizes that human ability to effectively frame situations is critical for innovation, survival, and societal progress.