Traffic

"Traffic" offers a compelling inside look at the revolutionary early days of online media, focusing on two influential figures, Nick Denton and Jonah Peretti, whose rivalry helped shape the digital landscape. Set in New York City in the early 2000s, the book chronicles the rise of viral internet content and the foundational period before major tech giants emerged. It explores how the internet transformed from a tool for progressive change into a powerful force behind right-wing populism, providing a thought-provoking perspective on the digital age's complex evolution.