Resurgent

"Resurgent" explores how established organizations across various industries can leverage their unique strengths to succeed in the digital age, despite the dominance of tech start-ups and disruptors. The authors emphasize that these incumbents possess valuable capabilities—such as market understanding and operational expertise—that remain highly relevant today. The book advocates for embracing digital transformation by shedding outdated infrastructure, demonstrating how traditional companies can not only survive but thrive in a changing landscape.