Takin' Care of Business

In this insightful examination, George Case explores how rock music from the late 1960s onward resonated with the working-class "Average Joes," offering a unique perspective beyond the typical associations of youthful rebellion. The book highlights how certain musicians and songs contributed to shaping a form of working-class populism, reflecting an authentic political current. It also examines the enduring influence of rock across generations and its surprising role in redefining political boundaries over the decades.