The Marketing Edge for Filmmakers

The Marketing Edge for Filmmakers provides an in-depth look at the entire film marketing process, from concept to post-production, highlighting how creative choices influence a film’s marketability. Written for industry professionals and aspiring filmmakers, the book offers insights into the inner workings of marketing departments at both studios and independent ventures, with case studies of various film budgets. Featuring interviews, an extensive glossary, and practical exercises, it serves as a comprehensive guide to understanding and navigating the world of film marketing.