Persuade

In "Persuade: The 4-Step Process to Influence People and Decisions," authors Andres Lares, Jeff Cochran, and Shaun Digan, PhD, provide a practical guide to enhancing your persuasion and negotiation skills. Drawing on original research and real-world examples, the book offers a concise exploration of the human decision-making processes that affect interactions. With engaging exercises and a rigorous yet accessible approach, this resource is ideal for executives, managers, and entrepreneurs looking to improve their influence in any business context.