The Red Mirror

In The Red Mirror, Gulnaz Sharafutdinova explores the factors behind Vladimir Putin's enduring popularity in Russia through social identity theory. She argues that his political influence stems from his ability to harness collective emotions related to national identity, transforming feelings of shame from the 1990s into a sense of pride and patriotism. This strategy, particularly evident after the annexation of Crimea in 2014, continues to shape his leadership but may also lead to political confrontations and economic stagnation. To foster a more positive future for Russia, Sharafutdinova suggests that political elites should shift their focus toward constructive visions of the nation.