Last Call for Bud Light

In "Last Call for Bud Light," former Anheuser-Busch president Anson Frericks shares an eye-opening account of how the iconic beer brand lost its dominance in the U.S. market. The narrative chronicles the company's shift from prioritizing shareholder profits to embracing stakeholder capitalism, culminating in a significant drop in market value. With a focus on the controversial decisions made by management and the impact of a polarizing advertising campaign, this audiobook offers a compelling insider perspective on the downfall and future of a beloved American icon.