Selling Sexy

"Selling Sexy" explores the remarkable journey of Victoria's Secret, tracing its evolution from a small chain of boutiques to a retail titan with over $8 billion in annual sales, all while shaping and challenging beauty standards for generations of American women. Following its acquisition by Les Wexner in the early 1980s, the brand became synonymous with glamorous advertisements and iconic fashion shows, yet struggled to adapt as cultural perceptions of beauty expanded. The audiobook delves into the complexities of this once-cult brand and its efforts to reclaim its allure under new ownership.