The Voltage Effect

In The Voltage Effect, economist John A. List explores why some great ideas flourish while others falter, emphasizing the importance of scalability in various contexts, from businesses to public health initiatives. Drawing on original research and real-world examples, List identifies five essential traits that enable ideas to achieve “high voltage” and offers strategies for maximizing impact. By understanding the principles of scaling, readers can learn how to drive meaningful change in their communities, workplaces, and beyond.