Who the F*ck Is Michael

In his debut bestseller, Who The Fck is Michael?!*, General (Ret.) Elyezer Shkedy, the former commander of the Israeli Air Force, shares over one hundred inspiring stories and lessons on leadership, success, and personal responsibility. Drawing from his extensive military and corporate experience, including strategic operations and his tenure as CEO of El Al, Shkedy's book has resonated widely, becoming essential reading for professionals and individuals alike. Since its release in 2022, it has garnered numerous accolades, including a Golden Book Award in Israel.