The Myths of Innovation

In this new edition, best-selling author Scott Berkun distills valuable lessons from the history of innovation, including insights from the software and web age, to uncover how ideas transform into successful innovations. Through captivating narratives, Berkun debunks popular myths prevalent in the business world while drawing lessons from notable innovators like Einstein and Tim Berners-Lee. This engaging exploration of technological, business, and scientific advancements offers practical guidance for aspiring innovators, backed by extensive research into past successes and failures. Users will also receive a PDF companion with their audiobook purchase.