Why Not Better and Cheaper?

In Why Not Better and Cheaper?, authors James B. Rebitzer and Robert S. Rebitzer explore the paradox of innovation in healthcare, where advancements often yield low value for patients despite a wealth of new technologies. They analyze the dynamics of incentives, social norms, and market competition, arguing that the current system prioritizes profit from low-value innovations while hindering those that could effectively reduce costs. This insightful work sheds light on the misalignment in healthcare innovation and suggests strategies to redirect efforts toward delivering greater value at lower prices.