Guaranteed Pure

In his exploration of the Moody Bible Institute's history, Timothy Gloege examines the deep-rooted connections between evangelical Christianity and free-market capitalism, tracing the emergence of modern fundamentalism during the Gilded Age and Progressive Era. He reveals how a coalition of businessmen, bureaucrats, and ministers in the 1920s crafted a distinctive form of conservative evangelicalism that aligned with consumer-oriented ideals. This shift emphasized individualism and a personal relationship with God, ultimately forging a powerful bond between faith and modern capitalism that significantly reshaped the American religious landscape.