Strength in Numbers

In "Strength in Numbers," data journalist G. Elliott Morris explores the essential role of public opinion polling in democracy, arguing that its primary purpose is to enhance citizen influence rather than merely predict election outcomes. He traces the evolution of polling from ancient data-gathering to modern scientific methods, addressing the impact of the internet and big data. Morris highlights the challenges and misrepresentations in polling, while advocating for a deeper understanding of this vital democratic tool to ensure its effectiveness and integrity in the future.