The Four Conversations

In "The Four Conversations," Amazon best-selling author Blair Enns presents a transformative guide for professionals who grapple with selling their expertise while fulfilling their role as expert advisors or practitioners. This audiobook introduces a new model that emphasizes selling expertise with confidence and integrity, highlighting why traditional sales techniques often fall short. Listeners will discover strategies to elevate their status from vendor to expert, learn how to price and structure their services for greater value, and ultimately increase their win rates and fees.