Blindsight

In "Blindsight," neuroscientist Matt Johnson and marketer Prince Ghuman explore the intricate relationship between our brains and the marketing strategies that influence us daily. Through engaging stories and scientific insights, they reveal how brands leverage our psychological responses to shape our consumer behavior, often without our awareness. This audiobook not only uncovers the mechanisms behind advertising tactics but also encourages listeners to reflect on their own decision-making processes, ultimately empowering them to consume more consciously.