Good Business

In Good Business, Bill Novelli chronicles his journey from a successful career in New York's advertising scene to a meaningful pursuit of social change. Disillusioned by a profit-driven mentality, he redirects his marketing expertise towards creating a positive impact, illustrating his transformative work with organizations like the Peace Corps, Porter Novelli, and AARP. Through insightful stories and practical lessons, Novelli emphasizes the value of building connections and engaging people in worthwhile causes, all while maintaining a distinctive wit.