Red Goldfish

In "Red Goldfish," Stan Phelps and Graeme Newell explore the transformative power of purpose in the business landscape, revealing how it influences employee engagement and customer loyalty. They introduce eight purpose archetypes and provide contemporary examples to illustrate the ways businesses can leverage purpose to not only enhance their bottom line but also positively impact the communities they serve. This audiobook emphasizes that purpose is becoming the key differentiator in a competitive marketplace.