Creative Conflict

In "Creative Conflict," negotiation experts Bill Sanders and Frank Mobus challenge traditional win-lose and win-win approaches, proposing a dynamic, dialectical framework for modern negotiations. They emphasize that true negotiation involves both competition and cooperation, encouraging negotiators to confront conflict head-on rather than sidestepping it. By exploring three distinct contexts—bargaining, creative deal-making, and relationship building—they provide practical strategies for overcoming disagreements and achieving better outcomes in today's complex business landscape.