Contagious

In "Contagious," Wharton professor Jonah Berger reveals the six essential steps that can make products and ideas go viral. Drawing from his research, he examines why some concepts generate more word of mouth than others and how this organic promotion can be more powerful than traditional advertising. Berger offers practical insights for anyone, from small business owners to political candidates, on how to effectively foster buzz and make their products or ideas infectious. Filled with intriguing findings, this audiobook is an essential guide for those seeking to enhance the impact of their projects.