The Marketing Mix for Authors

In "The Marketing Mix for Authors," Ian Moore provides a comprehensive guide for both new and experienced writers looking to navigate the complex world of book marketing. By employing the 4Ps of Product, Place, Price, and Promotion, he offers simple strategies to help authors enhance their marketing efforts and ultimately sell more books. Drawing from his extensive marketing background and success in both traditional and independent publishing, Moore equips writers with the knowledge to tackle questions about author websites, social media, direct sales, and more, ensuring they can confidently develop effective marketing tactics.