Scientific Advertising
Narrated by Core Media Productions
- Released
- December 7, 2007
- Length
- 2 hrs 2 mins
- Format
- Unabridged Audiobook
- Publisher
- Core Media Productions
In "Scientific Advertising," Claude C. Hopkins presents a groundbreaking approach to advertising that emphasizes the importance of testing and measuring results. Written in 1923, this influential work has garnered praise from renowned advertising figures like David Ogilvy and Gary Halbert as a crucial resource for marketers. By applying Hopkins' strategies, advertisers can minimize the risks of ineffective ads while maximizing the returns on successful ones, effectively shifting the odds in their favor.
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