Sexy Little Numbers

In "Sexy Little Numbers," Dimitri Maex, Managing Director of OgilvyOne New York, transforms the complex world of data analysis into actionable strategies for businesses. This groundbreaking book reveals how to leverage the vast amounts of consumer data at your disposal to identify your most valuable customers, optimize marketing strategies, and predict future buying behaviors—all at minimal cost. With clear explanations, Maex equips marketers, small business owners, and researchers with the tools needed to enhance profitability and growth using the rich insights hidden within existing data.