If/Then

In this insightful audiobook, Jill Lepore explores the origins of today's data-driven society through the story of the Simulmatics Corporation, founded in 1959. Long before the rise of tech giants like Facebook and Google, this pioneering company utilized data mining and psychological tactics to influence consumer behavior and political dynamics, working with clients such as JFK's campaign and the Department of Defense. Unearthing hidden histories, Lepore reveals the profound impact of Simulmatics and the overlooked contributions of women within it, illustrating how their innovations laid the groundwork for the algorithmic landscape we navigate today.