The Customer-Base Audit

In "The Customer-Base Audit: The First Step on the Journey to Customer Centricity," experts Peter Fader, Bruce Hardie, and Michael Ross guide leaders in organizations toward a deeper understanding of customer behavior and the health of their customer base. This audiobook emphasizes the importance of conducting a systematic review of buying behaviors captured by transaction systems, helping to address critical questions about customer value, growth objectives, and changes in performance over time. With a focus on actionable insights, it lays the groundwork for becoming more customer-centric in your business strategy.