Backroads Boss Lady

In "Backroads Boss Lady," Jessi Roberts shares her inspiring journey from a challenging past marked by poverty and self-doubt to becoming a successful entrepreneur with a multi-million dollar business. Based in New Plymouth, Idaho, she built her brand, Cheekys, starting with just six purses and a tanning bed, and grew it into a national clothing and accessories empire supported by a 1.5 million-strong community. With a focus on kindness, uplifting others, and treating everyone like family, Roberts offers an authentic narrative filled with practical life and business advice, encouraging readers to embrace their passions and believe in themselves.