The Man Who Sold America

In "The Man Who Sold America," authors Jeffrey Cruikshank and Arthur Schultz delve into the life of Albert D. Lasker, a pivotal yet enigmatic figure in the evolution of advertising and public relations during the 20th century. Drawing on newly uncovered documents, the biography explores Lasker's innovative contributions, including the development of “reason why” advertising and market research, as well as his influential role in branding iconic products. Beyond his professional accomplishments, the work reveals Lasker's fight against anti-Semitism and his strategic involvement in political campaigns, set against the backdrop of his personal struggles, including depression. This compelling narrative highlights how Lasker reshaped an industry and left an indelible mark on modern communication.