Selling Energy

In this audiobook, the author explores the gap between the availability of energy-saving technologies and their implementation, emphasizing the crucial role of professional selling skills in advancing efficiency projects. Drawing from 20 years of experience in influencing decision-making across three billion square feet of properties, the author argues that energy professionals need to adopt a sales-oriented mindset to successfully promote energy efficiency. The book features more than 80 insightful essays on various facets of efficiency-focused selling, building on concepts from the Efficiency Sales Professional Certificate Boot Camp, and highlights the positive impact of this training, evidenced by testimonials from over 1,000 energy professionals.