The Brand Benefits Playbook
Narrated by Allen Weiss
- Released
- June 3, 2024
- Length
- 7 hrs 30 mins
- Format
- Unabridged Audiobook
- Publisher
- Ascent Audio
In The Brand Benefits Playbook, Drs. Allen Weiss and Debbie J. MacInnis provide a comprehensive guide for organizations seeking to adopt a benefits-based business model. Focusing on what brands can do for customers rather than just product features, the authors offer insights into market segmentation, brand positioning, and delivering value throughout the customer journey. Their evidence-based approach is designed to help any brand enhance growth by aligning with customer desires for meaningful benefits.
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