Getting China and India Right

This strategic guide, authored by Anil K. Gupta and Haiyan Wang, is designed for multi-national corporations considering expansion into China and India. The authors argue that many companies overlook the vast opportunities in these markets by focusing solely on off-shoring and top-tier consumers. Instead, they highlight the strategic importance of both countries as mega-markets, cost-reduction platforms, innovation hubs, and breeding grounds for formidable global competitors. This book aims to provide insights into the competitive landscape and strategic actions necessary for companies aspiring to thrive on the global stage.