Islands of Profit in a Sea of Red Ink

In this audiobook, Jonathan Byrnes, a trusted advisor to top global companies, uncovers the surprising truth about profitability, revealing that up to 40 percent of a new client's business can be unprofitable. He challenges conventional wisdom by showing how companies can meet sales targets yet still lose money, and offers strategies for maximizing profit while debunking common myths about revenue and customer service. Managers will find precise thinking and actionable insights to unlock their company's hidden potential for substantial profit increases.