Choose Your Customer

In "Choose Your Customer," authors Jonathan Byrnes and John Wass present a strategic guide for managers aiming to compete against digital giants like Google and Amazon. This audiobook outlines how to identify and focus on the most profitable customers, create unique services that surpass tech-driven competitors, and adapt to evolving customer needs for enhanced profitability. With practical advice on customer service, pricing, and product selection, this resource equips businesses with the tools needed to thrive in a challenging market landscape.