The Art of the Start
Narrated by Paul Boehmer
- Released
- January 13, 2009
- Length
- 6 hrs 48 mins
- Format
- Unabridged Audiobook
- Publisher
- Tantor Media
In The Art of the Start, Guy Kawasaki, renowned former marketing expert at Apple, shares vital insights for launching successful products, services, and companies. Addressing key challenges like pitch perfection and talent acquisition, Kawaski offers the GIST framework—Great Ideas for Starting Things—providing practical techniques for bootstrapping, branding, and networking. This audiobook serves as a guide not only for aspiring entrepreneurs but also for managers looking to cultivate innovation within established organizations.
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