The Wallet Allocation Rule

The Wallet Allocation Rule presents a groundbreaking framework for understanding customer loyalty through the lens of spending, rather than traditional metrics like customer satisfaction or net promoter score, which often yield disappointing results. Grounded in robust research, this guide offers managers a practical approach to connect their performance indicators to the share of wallet, revealing the real drivers of customer spending. By applying the wallet allocation rule, businesses can gain valuable insights into their current customer revenues and uncover strategies for sustainable growth.