The Expansion Sale

In "The Expansion Sale," authors Erik Peterson and Tim Riesterer delve into effective customer engagement strategies crucial for boosting profitability through retention and expansion. Highlighting that a significant portion of business growth stems from existing customers, the book emphasizes the importance of tailored approaches over generic strategies. With clear messaging frameworks, it equips listeners to navigate key moments in customer success, such as renewals, price increases, upsells, and service recovery, ultimately aiming to enhance commercial effectiveness.