Markets Never Forget (But People Do)

In "Markets Never Forget (But People Do)," four-time New York Times best-selling author Ken Fisher dives into the cognitive traps that lead investors to repeat costly mistakes due to memory lapses. He explores how human instincts to forget pain can skew perceptions in the complex environment of investing, leading to misguided beliefs about market conditions. By analyzing historical trends and investor reactions to past events, Fisher offers insights on how to navigate recovery phases, avoid ideological pitfalls, and use lessons from history to improve investment decisions and outcomes.