Predictably Irrational

In "Predictably Irrational," behavioral psychologist Dan Ariely explores the hidden forces that shape our decision-making, revealing why we often act in seemingly irrational ways. From the placebo effect to our spending habits, Ariely highlights how our choices are systematically influenced by factors we may not even recognize. This revised and expanded edition of his bestselling work challenges the assumption of rational behavior, showing that our quirks in judgment, whether in shopping or personal relationships, are predictable patterns rather than random errors.