Creating Business Magic

"Creating Business Magic" draws on insights from a corporate strategist, a former CIA director, and a celebrated magician to explore how the art of magic can inform business strategies. The authors present nine transformative techniques utilized by legendary magicians, linking these to essential lessons that can foster imagination, innovation, leadership, and overall success in various enterprises. Each chapter begins with a historic moment in magic, illustrating how these magical principles can inspire disruptive innovation and elevate a company's competitive edge.